Important | 24-Hour Customer (Service Window)
Interactive messages are subject to Meta's customer service window policy. You can only send free-form text messages within 24 hours of the customer's last message to your business. This window starts or refreshes whenever the customer messages or calls you. After this 24-hour window expires, the message will not be delivered. Use approved template messages for communication beyond the 24-hour window.
Required Scope#
If no contact_id is provided and the phone number doesn't match an existing contact:A new contact is auto-created with the phone number
Requires default lead status, source, and assignee configured in Application settings
Subject to the tenant's contact limit (returns FEATURE_LIMIT_EXCEEDED if exceeded)