OTP and authentication workflows
Contact and customer data management
Audience segmentation and grouping
Subscription-based feature enforcement
CRM and automation integrations
Messages — Text, media, interactive, and template messaging
Auth (OTP / Verification) — WhatsApp-based authentication workflows
Templates — Template discovery and synchronization
Contacts — Contact and customer data management
Groups — Audience grouping and segmentation
Statuses — Customer lifecycle and workflow states
Sources — Contact acquisition and attribution tracking
Account — Subscription details, usage statistics, and plan limits
Integrations — Webhooks and third-party integrations
Tenant-based architecture for strict data isolation
Unified request and response structures
Explicit scope-based access control
Platform-level rate limiting
Modular service-oriented architecture
Clear separation between messaging, authentication, and data management workflows