Unified response format across all endpoints (success, data, meta, error)
Explicit scope-based API access control (e.g., messages:send, account:read)
Token-level configurable rate limits within subscription plan limits
Platform-level rate limiting per tenant
Structured and predictable error handling
Dedicated Auth (OTP / Verification) service moduleAuthentication template discovery
Advanced interactive message support (buttons & lists)
Enhanced message filtering, sorting, and retrieval
Automatic contact creation across message-sending endpoints
Merge field support in text and template messages
Account-level service endpoints: Template synchronization endpoint: Full Contacts service layer: Clear multi-module service separation
Endpoint naming consistency
Logical service grouping by domain responsibility
Validation response structure standardization
Multi-tenant isolation clarity
Token management workflow (V2 token manager with scoped configuration)
Developer experience and API predictability
Rate limiting visibility via response headers
Overall documentation structure and clarity